When we were thinking about making a 'Pop-art' elephant we couldn't help but thinking of Keith Haring. His art could be found outside in the streets, like the elephants. He embraced the concept of non commercial 'art is for everyone' and so do we. We want everybody to enjoy this colourful elephant; this is our homage to this artist Keith Haring combined with an homage to the Elephant Parade and the wonderful goal it represents.