When we were thinking about making a 'Pop-art' elephant we couldn't helpbut thinking of Keith Haring. His art could be found outside in the streets,like the elephants. He embraced the concept of non commercial 'art is foreveryone' and so do we. We want everybody to enjoy this colourfulelephant; this is our hommage to this artist Keith Haring combined with anhommage to the Elephant Parade and the wonderful goal it represents.